Available April 14, 2026
Fundraising for The Rest of Us
How to Build Your Pitch, Navigate Bias, and Raise Capital on Your Terms
A practical guide to fundraising that tackles capital-raising while examining power dynamics, bias, and the unspoken conventions of the investor world. Built on Allison's Core 10 Pitch Framework, vetted by hundreds of investors, the book teaches founders how to construct compelling pitches, identify the right capital sources, and navigate bias without compromising authenticity.
What's Inside
The Real Landscape
How funding actually works, who gets it, and why the system looks the way it does.
Practical Frameworks
Step-by-step approaches to finding, approaching, and securing the right capital for your business.
Real Founder Stories
Stories from founders who raised capital outside the traditional path: what worked and what didn't.
The Core 10 Pitch Deck Framework
A proven framework vetted by hundreds of investors that teaches you exactly what to include, what to leave out, and how to tell your story compellingly.
Companion Resources
Videos, workshops, templates, and tools to put the book into practice immediately.
A New Playbook
Rethinking who gets funded, how capital flows, and what it means to fundraise on your own terms.
Early Praise
"Each year, I select ten books I consider essential reading for aspiring founders and share them with my MBA students. I just secured 20 copies for my upcoming Business Plan class."
Kelly Kimball
Co-Founder & Board Chairman, f5 Collective & Vitu · Adjunct Professor, California Lutheran University
"Can't wait to share your book with my MIT Sloan entrepreneurship students!"
Emily Green
Lecturer, MIT Sloan School of Management
"Allison's words fundamentally changed how I approach fundraising. She has walked the walk. Her perspective made me feel seen and genuinely empowered."
Rajiv Shrestha, PhD
Founder & CEO, QPER Health
Get Your Copy
Available April 14, 2026. Multiple bundle options: physical, ebook, audiobook, and group packs.
Companion Resources
The book is just the start. Access videos, workshops, and tools to put it into practice.
Videos
Videos referenced in the book with guidance and insights to deepen your understanding.
Founder Stories
Materials and resources from featured founders and investors referenced in the book.
Templates & Tools
Tools, templates, and frameworks referenced in the book to help you apply the learnings to your own fundraising.
Reader Questionnaire
Tell Allison who you are and what brought you here. Your insights help shape future editions, resources, and the ongoing conversation this book is starting.
Bulk Orders for Programs & Organizations
Running an accelerator, university program, or investor community? Fundraising for The Rest of Us makes an ideal resource for cohorts, workshops, and curriculum. Bulk pricing available for orders of 25+ copies.
Perfect for:
- ✓ Accelerator and incubator cohorts
- ✓ University entrepreneurship programs
- ✓ Angel investor groups and networks
- ✓ Conference and event giveaways
- ✓ Corporate innovation teams