Book Companion
Resources
The book gives you the framework. These resources help you put it into practice. Videos, workshops, templates, and real founder stories, all designed to support your fundraising journey.
Reader Access Required
These resources are exclusively for readers of Fundraising for The Rest of Us. Enter the password found in your copy of the book to unlock.
New reader? Answer a few quick questions first — the password is waiting for you in the book.
Don't have the book yet? Order your copy here.
Founder Stories
Extended stories from founders featured in the book — how they raised capital outside the traditional path, and what you can learn from them.
Real Email Jen Saxton
Tot Squad · Consumer / Parenting
After selling her first company, Jen launched Tot Squad and needed investors. Her strategy: export every Gmail contact she had — all 15,000 of them — and send a leap year update. Part life news, part fundraising ask, entirely her. Read the actual email.
Read the email →
Stanford GSB Case Suelin Chen
Cake · Health Tech / End-of-Life Planning
Suelin built Cake into a "one-stop" platform for end-of-life planning — a space most founders (and investors) avoid entirely. Her story explores what it takes to raise capital and find customers in a stigmatized market, and how she navigated the tension between B2B and B2C when the people who need your product aren't always the ones paying for it.
Read the case study →
More founder stories coming soon.
Templates & Tools
Practical tools to help you apply the frameworks from the book.
Ideal Investor Profile Worksheet
Define who your ideal investor actually is before you start outreach — so you're pitching the right people, not just the available ones.
Download PDF →
Core 10 Pitch Deck Checklist
The 10 elements every investor-ready pitch deck needs — Mission, Problem, Solution, Business Model, Market Size, Competition, Why Now, Go-to-Market, Team, and Thank You.
View checklist →
Investor Outreach Templates
Eight ready-to-use templates for building investor relationships, making the ask, following up with confidence, and keeping momentum moving.
Download PDF →
Bias Detection Cheat Sheet
How to recognize bias in investor meetings, decode rejection, handle feedback that isn't feedback, and navigate a system not built for you.
Download PDF →
More coming soon.
Videos & Highlights
Videos, posts, and statements from Allison on fundraising, bias, policy, and what it really takes to raise capital.
It's Not Always Your Fault
A message to female founders who internalize investor rejection as personal failure. A "no" usually means you're pitching the wrong people — not telling the wrong story.
Watch on LinkedIn (+ community discussion) →
California Senate Testimony: Fair Investment Practices by Venture Capital Companies Act
Allison's testimony before the California Senate in support of the first legislation requiring VC firms to publicly report demographic data on who they fund.
Watch on LinkedIn (+ community discussion) →
My Advocacy Isn't Charity. It's Strategy.
Allison submitted a statement to the House Financial Services Committee's Capital Markets Subcommittee in support of modernizing the accredited investor definition — and explains why policy advocacy is inseparable from building her business.
Read on LinkedIn (+ community discussion) →
Two Months of Diligence, Then a Pass
After two months of investor diligence, Allison received a pass — and wrote back. A real email naming the "shifting goalposts" that women founders face, shared publicly as an act of transparency.
Read on LinkedIn (+ community discussion) →
Chief Operating Officer, Family Division
Years of caregiving shouldn't look like a gap. This is a model for how to name and claim that period — the skills built, the labor done, the credentials overlooked. Allison listed it as Chief Operating Officer, Family Division. You can too.
Read on LinkedIn (+ community discussion) →
More coming soon.
Don't Have the Book Yet?
These resources are designed to accompany Fundraising for The Rest of Us. Get your copy and unlock the full framework.